Invest in brands you already know and trust that stock your shelves at home. These aren't just familiar names—they're companies that financial experts have given their strongest vote of confidence with "Strong Buy" ratings.
There's something satisfying about investing in the very products you use daily. This portfolio lets you put your money behind the brands you already trust and buy regularly.
Every company here has earned a coveted "Strong Buy" rating from financial analysts. It's like having professional shoppers select only the best brands for your investment cart.
When economic times get tough, people still need their everyday essentials. These companies provide products that consumers buy regardless of what's happening in the broader economy.
We've built this collection around everyday brands with strong consumer loyalty. These companies make the products you regularly use and trust—from food and beverages to household essentials—creating a foundation of familiarity for your investment approach.
This portfolio combines the comfort of investing in recognizable brands with professional validation. Every company here has earned a "Strong Buy" rating from financial analysts, providing an extra layer of confidence beyond just brand recognition.
These companies benefit from consistent consumer demand, helping them weather economic uncertainty. When people need everyday products regardless of market conditions, these businesses can maintain steady revenue streams, potentially offering more resilient performance.
Interpretation of the Smart Shopper Portfolio market capitalisation and composition.
LCUT: $78.39M
PG: $354.86B
CL: $63.54B
Get the full story on this Basket. Read our detailed article on its risks and potential.
Trade stocks, ETFs, and more with zero commission. Keep more of your returns.
Part of Exinity Group 2015, serving over a million customers globally.
Earn 6% AER on uninvested cash with daily interest payments.
+6
SK Hynix has unveiled a record-breaking 40 trillion won share buyback fueled by soaring demand for its AI memory chips. This historic capital return creates a compelling investment theme centered on high-bandwidth memory producers and the specialized equipment manufacturers that enable their advanced production.
Home Depot's recent earnings beat highlights consistent consumer spending on smaller household repair and maintenance projects. This ongoing trend presents promising opportunities for various home improvement retailers and building material suppliers.
BHP Group recently posted a massive earnings beat driven by record copper profitability, allowing the miner to raise its dividend to a four-year high. This performance highlights a structural shift toward electrification metals, creating opportunities for industrial equipment suppliers and competing copper producers.
Here are a few of the assets in this group. Create an account to unlock the full list.
Use the growth calculator to see how much investing in these assets could return over one year, based on aggregated analyst sentiment provided by Refinitive Ltd.
If you invested across these assets:
In 12 months it might be worth:
+36.37%
On average, analysts expect assets in this group to grow 36.37% over the next year.
12 of 15 assets in this group are rated Buy by professional analysts.
