The Medical Side of the Mattress
Beyond the lifestyle fluff, there's a much more serious, and to me, more interesting, side to this market. We’re talking about the medical treatment of sleep disorders. Millions of people suffer from conditions like sleep apnea, a problem that goes far beyond simple snoring. It’s a serious health issue, and companies solving it are not just selling a good night's sleep, they are selling a longer, healthier life. Take a company like ResMed, a giant in treating sleep disordered breathing. Or look at Inspire Medical Systems, which is developing clever neurostimulation technology for patients who can’t tolerate traditional machines. These aren't faddish wellness products, they are critical medical devices addressing a vast and underserved market. That, to an investor, should sound like a very appealing proposition.