The Patient Predators of Personal Care
So, who stands to profit from this mess? I think you can look to the usual suspects, the other titans of the bathroom cabinet. Procter & Gamble, for instance, must be quietly rubbing its hands together. Its Olay and baby care lines are perfectly positioned to scoop up customers fleeing the J&J brand. Then there's Unilever, with its armada of trusted names like Dove and Vaseline. They can easily absorb disillusioned shoppers without breaking a sweat, all whilst trumpeting their own commitment to safety. And let’s not forget Kimberly-Clark, whose Huggies brand is already in a playground scrap with J&J. For parents, switching from a product mired in safety concerns is a no brainer. These companies have the brands, the distribution, and the manufacturing power to turn J&J's nightmare into their dream quarterly report.