The Players and the Pretenders
Let us look at the companies actually trying to solve this headache. You have Enphase Energy and SolarEdge Technologies, which have built entire businesses around solar integration. They manage energy flows at the building level. They actually generate revenue, a novel concept that separates them from the more speculative crowd.
But revenue does not make them immune to cyclical pain.
Then you have Plug Power. They have staked their existence on green hydrogen. The theory is brilliant. You make hydrogen with clean energy, store it indefinitely, and burn it when needed. The commercial reality, however, is brutal. They burn through cash, and their path to profitability is as clear as London fog. To me, this is the epitome of a high-risk gamble.