The Sheer Weight of Numbers
I’m usually wary of arguments that begin with population figures. More people doesn’t automatically mean more profit. But with India, the numbers are so staggering they’re impossible to ignore. We’re talking about 1.4 billion people. What’s more interesting to me, however, is not the quantity but the quality, or rather, the age. Nearly two thirds of the population is under 35.
Think about that for a moment. While Europe and Japan are grappling with ageing populations and shrinking workforces, India has a demographic profile that looks like a coiled spring. This isn't just a statistic, it's a recipe for a multi-decade consumer boom. Young people buy things. They buy their first smartphone, their first car, their first flat. They adopt new technology, they demand better services, and they fuel the kind of domestic consumption that can power an economy forward, even when the rest of the world is slowing down.