What does "Strong Buy" analyst rating mean?

A "Strong Buy" rating is the highest recommendation level that financial analysts give to a stock. It indicates their strong conviction that the company's shares are likely to outperform the market over the next 6-12 months. Analysts base these ratings on thorough research of a company's financials, growth prospects, competitive position, and other factors. When multiple analysts agree on a Strong Buy, it suggests broad professional confidence in the stock's potential.

Why focus on consumer brands for investing?

Consumer brands often make great investments because they benefit from customer loyalty, repeated purchases, and everyday necessity. Companies that make products you use regularly tend to have more stable revenue streams, as people continue buying essentials like food, personal care items, and household products even during economic downturns. Additionally, investing in familiar brands can make the stock market feel less intimidating since you already understand what these companies do and how their products perform.

What is a dividend yield and why does it matter?

Dividend yield is the annual dividend payment divided by a stock's current price, expressed as a percentage. For example, a stock priced at $100 that pays $3 in dividends annually has a 3% dividend yield. This matters because dividends provide regular income from your investments regardless of stock price movements. Many consumer brands in this portfolio pay dividends, which can help stabilize returns during market volatility and provide a consistent cash flow while you own the shares.

What are projected sales and projected profit?

Projected sales and projected profit are forecasts of a company's expected revenue and earnings for future periods. These projections are typically made by financial analysts based on company guidance, industry trends, and economic conditions. For consumer brand companies, these numbers help investors understand growth potential and profitability. Strong projected figures might suggest expanding product lines, increasing market share, or improving margins—all positive signals for potential stock performance.

16 handpicked stocks

Smart Shopper Portfolio

Invest in brands you already know and trust that stock your shelves at home. These aren't just familiar names—they're companies that financial experts have given their strongest vote of confidence with "Strong Buy" ratings.

Han Tan | Market Analyst

Updated 2 days ago | Published at juin 17