

Hershey vs FEMSA
Major US candy maker with well known brands vs Mexican convenience retailer and beverage bottling giant. Which is the better buy for your portfolio in September 2026? Plain-English answer below.
Hershey commands iconic U.S. candy brands and a dominant grocery shelf presence, defending premium pricing amid rising cocoa costs and health-conscious headwinds, while FEMSA operates an enormous convenience store network and a Coca-Cola bottling franchise spanning Latin America. Both companies rely on high-frequency consumer purchases and brand loyalty to generate consistent cash flows, but they serve dramatically different geographic markets. The Hershey vs FEMSA comparison shows how a North American confectionery leader stacks up against a Latin American retail and distribution powerhouse on revenue growth, margin resilience, and dividend sustainability.
Hershey commands iconic U.S. candy brands and a dominant grocery shelf presence, defending premium pricing amid rising cocoa costs and health-conscious headwinds, while FEMSA operates an enormous conv...
Why It’s Moving

Hershey Faces Insider Selling Pressure Despite Legal Victory
- The Hershey Trust Company sold 20,000 shares for $3.4 million, representing 2% of its total equity holdings prior to the filing.
- Stock price closed at $168.33, marking a -1.44% decline while the broader market gained.
- A court dismissed a lawsuit claiming Reese's Halloween pumpkins lacked the carved designs shown on packaging, removing a minor consumer litigation risk.

FEMSA gains momentum as a major buyback and fresh OXXO investment sharpen the FMX story.
- On September 14, FEMSA announced an accelerated share repurchase of up to $280 million in American depositary shares, with final settlement expected by year-end; the move reinforces management’s capital-return strategy and could reduce the share count.
- FMX American depositary receipts rose about 3.1% after the buyback announcement, showing that investors initially viewed the capital-allocation decision favorably.
- OXXO plans to invest MXN 300 million in Mexico’s State of Mexico by the end of 2026, signaling continued confidence in convenience-store expansion and consumer demand.

Hershey Faces Insider Selling Pressure Despite Legal Victory
- The Hershey Trust Company sold 20,000 shares for $3.4 million, representing 2% of its total equity holdings prior to the filing.
- Stock price closed at $168.33, marking a -1.44% decline while the broader market gained.
- A court dismissed a lawsuit claiming Reese's Halloween pumpkins lacked the carved designs shown on packaging, removing a minor consumer litigation risk.

FEMSA gains momentum as a major buyback and fresh OXXO investment sharpen the FMX story.
- On September 14, FEMSA announced an accelerated share repurchase of up to $280 million in American depositary shares, with final settlement expected by year-end; the move reinforces management’s capital-return strategy and could reduce the share count.
- FMX American depositary receipts rose about 3.1% after the buyback announcement, showing that investors initially viewed the capital-allocation decision favorably.
- OXXO plans to invest MXN 300 million in Mexico’s State of Mexico by the end of 2026, signaling continued confidence in convenience-store expansion and consumer demand.
Investment Analysis

Hershey
HSY
Pros
- Hershey raised its 2025 net sales outlook to a 3% year-over-year increase, reflecting stronger business momentum.
- The company is advancing its Agility & Automation Initiative, expected to deliver $150 million in cost savings in 2025.
- Hershey has a strong balance sheet with $1.16 billion in cash and $4.56 billion in stockholders’ equity as of Q3 2025.
Considerations
- Reported EPS is expected to decline 48-50% in 2025 due to higher commodity, tariff costs, and unfavorable sales mix.
- Rising tariff expenses, forecasted between $160 million and $170 million in 2025, add notable cost pressure.
- Hershey’s stock has declined about 9.4% over the past three months amidst margin pressures and rising input costs.

FEMSA
FMX
Pros
- FEMSA is well diversified with dominant OXXO convenience stores and strong beverage operations in Latin America.
- Management has focused on divesting non-core assets and is returning cash to shareholders, indicating capital discipline.
- The stock offers a dividend yield of approximately 2.17%, providing attractive income relative to peers.
Considerations
- FEMSA’s valuation is elevated with a price-to-earnings ratio around 34-42, which might limit upside in the near term.
- The company is exposed to economic volatility and trade tensions between the US and Mexico, which can impact performance.
- Growth is partly dependent on expansion in other Latin American markets where competitive and macro risks remain.
Hershey (HSY) Next Earnings Date
Hershey (HSY) is currently expected to report its next earnings on October 29, 2026. The release is expected to cover the third quarter of fiscal 2026, ending September 2026. The date remains an estimate and could be revised when Hershey confirms its schedule.
FEMSA (FMX) Next Earnings Date
The next earnings release for Fomento Económico Mexicano (NYSE: FMX) is currently expected on October 27, 2026. It is expected to cover the third quarter of fiscal 2026, ended September 30, 2026. The date remains an estimate rather than a company-confirmed announcement, but it aligns with FMX’s typical late-October reporting pattern.
Hershey (HSY) Next Earnings Date
Hershey (HSY) is currently expected to report its next earnings on October 29, 2026. The release is expected to cover the third quarter of fiscal 2026, ending September 2026. The date remains an estimate and could be revised when Hershey confirms its schedule.
FEMSA (FMX) Next Earnings Date
The next earnings release for Fomento Económico Mexicano (NYSE: FMX) is currently expected on October 27, 2026. It is expected to cover the third quarter of fiscal 2026, ended September 30, 2026. The date remains an estimate rather than a company-confirmed announcement, but it aligns with FMX’s typical late-October reporting pattern.
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