The Cold, Hard Logistics of It All
Perhaps the most compelling, and least understood, part of this story is the cold chain. Getting a frozen product from a factory in one country to a supermarket freezer in another, without it ever thawing, is a minor miracle of modern logistics. It’s a highly specialised field that requires immense capital and technical know-how.
This creates a significant barrier to entry, which is often music to an investor’s ears. Companies that master temperature controlled warehousing and transport can command better prices and secure long term contracts. As the demand for frozen desserts grows, so does the demand for these specialised services. It’s a classic picks and shovels play. You don’t have to bet on which ice cream brand will win, you can simply invest in the infrastructure they all need to survive. Of course, like any investment, this isn't a sure thing. A sharp economic downturn could still see consumers cut back, and rising fuel and commodity prices could squeeze margins. Nothing is ever risk free, but the defensive nature of consumer staples offers a compelling cushion.