Ulta Beauty (ULTA) Stock
Major US beauty retailer with salon and online shopping. Here's the price, business snapshot, and what's worth knowing about Ulta Beauty in September 2026.
Ulta Salon, Cosmetics & Fragrance, Inc. (Ulta Beauty, ticker: ULTA) operates a large US beauty retail platform combining physical stores, salon services and e-commerce. The company sells cosmetics, skincare, fragrance and haircare from mass to prestige brands and leverages a loyalty programme and omnichannel fulfilment to drive repeat visits and basket size. With a market capitalisation of about $23.58 billion, Ulta has historically benefited from category breadth and scale in distribution and marketing. Key considerations for investors include its exposure to discretionary consumer spending, the competitive beauty landscape, and sensitivity to input costs and supply-chain disruption. Financially, look at same-store sales, digital penetration and loyalty metrics to gauge momentum. This summary is for general educational purposes and not personal investment advice; values can fall as well as rise, and past performance is no guarantee of future returns.
Why It’s Moving
Ulta CEO Sells Shares as Beauty Retailers Navigate Category Convergence
- CEO Kecia Steelman sold 2,000 shares for approximately $1.1 million at an average price of $545.88 per share, representing 5% of her pre-filing equity stake.
- The beauty, health, and wellness sectors are increasingly merging into a single retail category, forcing consumers to prioritize holistic purchases over segmented spending.
- Investors are comparing Ulta’s value proposition against peers like Petco Health & Wellness to determine which stock offers better potential for undervalued opportunities.
Ulta CEO Sells Shares as Beauty Retailers Navigate Category Convergence
- CEO Kecia Steelman sold 2,000 shares for approximately $1.1 million at an average price of $545.88 per share, representing 5% of her pre-filing equity stake.
- The beauty, health, and wellness sectors are increasingly merging into a single retail category, forcing consumers to prioritize holistic purchases over segmented spending.
- Investors are comparing Ulta’s value proposition against peers like Petco Health & Wellness to determine which stock offers better potential for undervalued opportunities.
Sixth Month Growth Performance
When is the next earnings date for ULTA BEAUTY INC (ULTA)?
Ulta Beauty (ULTA) is scheduled to report its next earnings on December 3, 2026. The release will cover fiscal third-quarter 2026, for the period ending October 31, 2026. Management is expected to provide results after the market close, followed by an earnings conference call.
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying ULTA stock with a target price of $560.34, indicating growth potential.
Financial Health
ULTA Beauty is performing well with strong revenue and cash flow, indicating solid business health.
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Why You’ll Want to Watch This Stock
Omnichannel Advantage
Ulta combines physical stores, salons and e-commerce which can boost customer reach and convenience, though execution and costs matter and results can vary.
Loyalty Programme Pull
A large loyalty base helps drive repeat purchases and data-led marketing, but continued engagement depends on product mix and customer experience.
Consumer Sensitivity
Sales are tied to discretionary spending and trends in beauty; economic weakness or shifting preferences may affect performance.
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