Scholastic (SCHL) Stock
Children's book publisher serving schools and families. Here's the price, business snapshot, and what's worth knowing about Scholastic in October 2026.
Scholastic Corporation (SCHL) is a small-cap education and publishing company known for producing children’s books, classroom materials, book fairs and digital learning resources. Investors should note its revenue mix is seasonal—often concentrated around back-to-school and holiday periods—and sensitive to school budgets and curriculum spending. In recent years the business has been adapting by expanding digital content and direct-to-consumer channels, while still relying on traditional publishing and school partnerships. Profitability can vary with title success, inventory and distribution costs. The market cap (around $733m) places it in the small-cap range, which can mean higher volatility but also potential for growth if execution improves. This summary is for educational purposes only: values can rise or fall, past performance is no guarantee of future returns, and this is not personalised investment advice. Consider your own risk tolerance, investment horizon and the company’s cyclical nature before deciding whether it fits your portfolio.
Scholastic (SCHL) Stock Forecast
Analyst price target, next 12 months
$39.00
+7.7% vs today's $36.20
Price range over the last 12 months
In the middle of its 12-month range
Analysts covering Scholastic have a consensus 12-month target of $39.00, above the current price of $36.20.
Analyst targets are opinions, not guarantees. Capital at risk. Data as of 5 Oct 2026.
Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.
Sixth Month Growth Performance
Stock Performance Snapshot
Analyst Rating
Analysts suggest keeping Scholastic's stock as is, with a target price of $39.
Financial Health
Scholastic Corp is performing well with strong revenue and cash flow, indicating healthy operations.
Dividend
Scholastic's dividend yield of 2.35% offers reasonable returns for those seeking dividend payments. If you invested $1000 you would be paid $23.50 a year in dividends (based on the last 12 months).
Why You’ll Want to Watch This Stock
Seasonal sales pattern
Revenue often peaks around back-to-school and holidays, which can amplify both upside and downside depending on title performance and inventory.
School market exposure
Much business is tied to schools and libraries; changes in education budgets or curriculum priorities can materially affect demand.
Digital transition watch
Growth in digital learning and direct-to-consumer channels is a potential opportunity, though execution and competition are meaningful risks.
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