Nu Skin Enterprises (NUS) Stock
Global direct seller of skincare and wellness products. Here's the price, business snapshot, and what's worth knowing about Nu Skin Enterprises in October 2026.
Nu Skin Enterprises (NUS) is a US-listed personal care and wellness company that distributes skincare, nutritional supplements and beauty devices through a direct-selling network. Key considerations for investors include the company’s reliance on independent distributors, exposure to consumer trends and international markets, and sensitivity to regulatory and reputational issues common to multi-level marketing businesses. With a modest market capitalisation (about $537m), the stock can be more volatile than larger consumer staples names. Potential attractions are recurring product demand and premium devices that can support margins, while risks include competitive pressure, changing consumer preferences, currency moves and regulatory scrutiny in several jurisdictions. This summary is educational only, not personalised investment advice — values can rise and fall and past performance is not a reliable guide. Investors should assess risk tolerance, diversification and seek independent financial advice if needed.
Nu Skin Enterprises (NUS) Stock Forecast
Analyst price target, next 12 months
$12.77
+172.3% vs today's $4.69
Price range over the last 12 months
Close to its 12-month low
Analysts covering Nu Skin Enterprises have a consensus 12-month target of $12.77, above the current price of $4.69.
Analyst targets are opinions, not guarantees. Capital at risk. Data as of 28 Oct 2026.
Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.
Sixth Month Growth Performance
Stock Performance Snapshot
Analyst Rating
Analysts suggest buying Nu Skin's stock with a target price of $12.77, indicating growth potential.
Financial Health
Nu Skin is performing well with strong profits and cash flow, indicating good business health.
Dividend
NU SKIN ENTERPRISES INC's dividend yield of 4.75% is appealing for those seeking dividend income. If you invested $1000 you would be paid $47.50 a year in dividends (based on the last 12 months).
Why You’ll Want to Watch This Stock
Direct-selling dynamics
Growth depends on distributor recruitment and retention; the model can scale but carries reputational and regulatory risks and may be volatile.
Product innovation focus
Devices and premium skincare can support higher margins, though demand is cyclical and competition is strong.
Global market exposure
International sales offer growth opportunities but add currency risk and regulatory complexity across jurisdictions.
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