The Real Bet Isn't on Search Engines
Now, it’s easy to see this as a simple bet on Google’s advertising machine or YouTube’s endless stream of cat videos. But I think that’s missing the point entirely. To me, this isn't about software, it's about plumbing. Buffett isn't just buying into a search engine, he's buying into the vast, brutally expensive infrastructure that makes modern artificial intelligence possible. Every time you ask a chatbot a silly question or use an AI image generator, you’re tapping into a global network of data centres, semiconductors, and networking gear. And Google, along with its rivals, is spending billions upon billions to build it.
This is the classic "picks and shovels" strategy. During the gold rushes of the 19th century, the people who made the most reliable fortunes weren't the frantic prospectors digging for gold. They were the shrewd merchants selling the picks, shovels, and denim jeans. The same logic applies today. While the world is mesmerised by the latest AI application, the real, tangible money is flowing to the companies that supply the essential hardware.