The Contenders Lining Up
So, who are these opportunistic rivals circling the temporarily distracted giant? Well, you have the usual suspects, of course. Target, which has always positioned itself as Walmart’s slightly more upmarket cousin, is perfectly placed to hoover up shoppers who might be spooked by any operational hiccups. A poorly stocked shelf or a messy aisle at Walmart could be all it takes to send a customer down the road to its competitor for good. Then there’s Costco, the warehouse club titan, which goes head to head with Walmart’s Sam’s Club. Costco’s simple, effective model is a relentless machine, and it could certainly press its advantage whilst its main rival is busy with internal politics. It’s not just the big names either, grocers like Kroger and even home improvement stores are all licking their lips at the prospect of pinching a bit of market share.