Eating Your Own Lunch
The truly fascinating companies, the ones that seem to defy gravity, have all mastered a rather cannibalistic philosophy. They would rather destroy their own cash cow than let a rival do it for them. Look at Apple. They created a world-beater with the iPod, a device that completely changed the music industry. Then, a few years later, they effectively killed it with the iPhone. It was a ruthless, brilliant move. They understood that if they didn't make the iPod obsolete, someone else surely would.
This isn't just a quirk, it's a strategy. It’s a deep-seated, almost paranoid, understanding that success is fleeting. Amazon is another prime example. What began as a plucky online bookseller has morphed into a global titan of cloud computing, logistics, and artificial intelligence. Amazon Web Services, a side project, now makes more money than the entire retail operation that started it all. This isn't luck. It's a culture of relentless, restless innovation, a constant search for the next frontier, even if it means competing with yourself.