Spotting the Survivors
So, how do you spot these paragons of financial virtue? I find it comes down to a few simple, almost old-fashioned, characteristics. First, look for companies with minimal debt. It’s a straightforward test. If a business isn’t beholden to creditors, rising interest rates are someone else’s problem. They have freedom of movement when others are chained to their repayment schedules.
Second, and perhaps most importantly, is genuine pricing power. This is the secret sauce. It’s the ability to raise prices to cover rising costs without your customers fleeing to a cheaper alternative. It’s a sign of a strong brand, a unique product, or a service that is simply indispensable. Think of it this way, will you stop buying your favourite brand of coffee if it costs ten pence more? Probably not. That’s pricing power in action.
Finally, look for strong, consistent cash generation. Companies that churn out cash can fund their own growth, pay dividends, or simply sit on a pile of money and wait for opportunities to arise. They don’t need to go cap in hand to the banks.