The Blood Test Revolution: Why Liquid Biopsy Stocks Could Transform Cancer Care

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Aimee Silverwood | Financial Analyst

Published: July 25, 2025

  • Liquid-biopsy diagnostics are revolutionizing cancer care with simple, non-invasive blood tests for early detection.
  • The market for liquid-biopsy diagnostics is expanding rapidly, driven by FDA approvals and significant cost savings.
  • Investing in liquid-biopsy stocks offers access to a high-growth sector with strong competitive advantages.
  • Investors should consider key risks like regulatory hurdles, competition, and reimbursement challenges before investing.

Beyond the Hype: Can a Blood Test Really Change Cancer Investing?

Let’s be honest, nobody enjoys a trip to the doctor. The whole affair is often a grim procession of prodding, scanning, and waiting for results that feel like they’re delivered by carrier pigeon. When it comes to detecting cancer, the process can be particularly medieval. It often involves invasive biopsies, where a piece of you is literally carved out for inspection, a procedure that happens only after the disease has likely made itself comfortable. I’ve often thought there must be a better way, and it seems, finally, there might be.

So, What's All the Fuss About?

The big idea is called a liquid biopsy. It sounds futuristic, but the concept is beautifully simple. Think of it like this, tumours, the unwelcome squatters in our bodies, are messy tenants. They shed bits of their DNA and other cellular debris into the bloodstream. For years, this biological litter was just noise. Now, thanks to some rather clever technology, scientists can analyse a simple vial of blood and spot these tell-tale signs of cancer.

This isn't just about avoiding an uncomfortable procedure. It’s about time. These tests could potentially detect cancer months, or even years, before a person would typically show symptoms. And in the fight against cancer, time is the only currency that truly matters. Catching it early dramatically improves survival rates and, not to be overlooked, significantly reduces the eye-watering costs of treatment. For an investor, that intersection of better patient outcomes and lower healthcare bills is, to put it mildly, quite compelling.

The Contenders in the Medical Premier League

As with any revolution, there are pioneers leading the charge. You have companies like Guardant Health, which has developed tests that act like a reconnaissance drone, scanning the blood for dozens of cancer-associated genes to help doctors choose the right treatment. Then you have firms like Exact Sciences, which first changed the game in colorectal cancer screening and is now applying that same disruptive thinking to blood-based tests for multiple cancers.

To me, this isn't just a story about science. It's a story about strategy. Each company is placing its bets, developing its own technology, and fighting for the trust of regulators and doctors. They are building what the business school types call ‘competitive moats’, using sophisticated science and vast amounts of data to create barriers that are difficult for newcomers to overcome. It’s a high stakes game, but the potential prize is a slice of a multi-billion pound global diagnostics market.

Why the Money Men are Taking Notice

The real driver here is cold, hard economics. Treating a Stage I cancer might cost tens of thousands of pounds. Treating that same cancer at Stage IV can run into the hundreds of thousands, a devastating financial blow to healthcare systems and families. A liquid biopsy test that costs a few hundred pounds and enables early detection doesn't just look like good medicine, it looks like an exceptional bargain.

This is why insurers and public health systems are beginning to pay attention. The potential for cost savings is enormous, which could accelerate adoption far quicker than one might expect. It’s this compelling economic logic that has drawn attention to a whole host of companies, a group you might call The Blood Test Revolution, all vying for a piece of this enormous pie.

A Healthy Dose of Scepticism

Now, let’s not get carried away. Investing in this space is not for the faint of heart. The path to success is littered with landmines. A single failed clinical trial or an unexpected rejection from regulators can send a company’s share price into a nosedive overnight. Competition is also becoming fierce, as the established giants of the pharmaceutical world are now waking up to the opportunity and either developing their own tests or simply buying up the smaller innovators.

Furthermore, the technology itself still has hurdles to clear. A false positive could cause immense anxiety and lead to unnecessary procedures, while a false negative might offer a dangerously false sense of security. Getting these tests to be near-perfect is a monumental technical challenge. While the potential is undeniable, the risks are just as real, and any investor should approach this sector with their eyes wide open.

Deep Dive

Market & Opportunity

  • The cancer diagnostics market is a multi-billion dollar global market.
  • The market is expanding due to aging populations and broader screening recommendations.
  • Liquid biopsy tests can detect cancer months or even years before traditional methods.
  • Early detection significantly improves survival rates and reduces treatment costs.
  • Treating early-stage cancer is significantly less expensive than managing advanced disease.

Key Companies

  • Guardant Health, Inc. (GH): Develops tests analyzing circulating tumor DNA. Its Guardant360 test helps select targeted therapies by detecting over 70 cancer-associated genes. Its SHIELD test is for multi-cancer detection in asymptomatic individuals.
  • Exact Sciences Corporation (EXAS): Focuses on cancer screening, known for the Cologuard test for colorectal cancer. The company is expanding into blood-based, multi-cancer detection applications.
  • Veracyte, Inc. (VCYT): Specializes in genomic diagnostics for thyroid, lung, and breast cancers, helping physicians make treatment decisions without invasive procedures.

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Primary Risk Factors

  • Regulatory approval processes can be lengthy and unpredictable, with potential for failed clinical trials.
  • Competition is intensifying from established diagnostics giants and pharmaceutical companies.
  • Technical challenges include managing false positives and false negatives to achieve high sensitivity and specificity.
  • Reimbursement and insurance coverage can be inconsistent across different tests and patient groups.

Growth Catalysts

  • Regulatory approvals from bodies like the FDA are accelerating.
  • Insurance coverage is expanding as payers recognize the cost benefits of early detection.
  • Companies can build strong competitive moats through bioinformatics, clinical validation data, and regulatory expertise.
  • Opportunities exist to expand from one cancer type or application into adjacent markets.
  • The broader healthcare shift toward precision medicine and preventive care supports adoption.
  • Artificial intelligence and machine learning are being used to enhance detection capabilities.

Investment Access

  • The Liquid-Biopsy Diagnostics collection is available on the Nemo platform.
  • The platform is regulated by ADGM.
  • Investing is commission-free.
  • Fractional shares are available, with investments starting from $1.
  • The platform provides AI-powered insights.

Recent insights

How to invest in this opportunity

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Frequently Asked Questions

This article is marketing material and should not be construed as investment advice. No information set out in this article be considered, as advice, recommendation, offer, or a solicitation, to buy or sell any financial product, nor is it financial, investment, or trading advice. Any references to specific financial product or investment strategy are for illustrative / educational purposes only and subject to change without notice. It is the investor’s responsibility to evaluate any prospective investment, assess their own financial situation, and seek independent professional advice. Past performance is not indicative of future results. Please refer to our Risk Disclosure.

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