• Platform companies rule the digital economy by owning essential infrastructure like cloud and payment networks.
• Strong competitive moats are built through network effects and high customer switching costs.
• Kingmakers investing offers scalable growth from the ongoing global digital transformation.
• This theme provides diversified exposure to long-term digital trends with recurring revenue models.

The Digital Landlords and Why They Keep Winning

I remember my grandfather’s investment advice. It was simple, solid, and came from a man who trusted what he could see and touch. He’d point at a factory and say, “They make things people need.” He’d nod at a high street bank and say, “They hold everyone’s money.” It was a straightforward world. That world, I’m afraid, is gone. The most powerful and potentially profitable companies today don’t make things you can hold. They own the invisible roads and marketplaces where modern business is done.

The New Tollbooth Operators

Think about it for a moment. In the old days, you might have invested in a successful car manufacturer. A sensible bet. Today, I’d argue it’s far more interesting to own a piece of the company that controls the digital map in every single car. The real power has shifted from the product creator to the platform owner. These companies have become the new landlords of the digital age, and frankly, the rent is always going up.

Take a company like Alphabet, the parent of Google. It doesn’t really sell you anything tangible. Instead, it controls the main entrance to the internet. Any business, from the local plumber to a global airline, that wants to be found online has to walk through Google’s front door and, more often than not, pay a fee for the privilege. The same logic applies to Meta’s social networks or Shopify’s e-commerce infrastructure. They aren’t just participating in the market, they are the market. They’ve built the digital arenas, and now they collect a small toll on almost every transaction that happens inside.

A Moat Deeper Than the Channel

What makes these businesses so compelling from an investor’s point of view is how devilishly difficult they are to compete with. It’s one thing to build a better mousetrap, it’s quite another to build a new social network and convince all your friends and family to abandon the one they’ve used for a decade. This is what the clever chaps in economics call a “network effect.” The more people who use the platform, the more indispensable it becomes, creating a cycle that locks users in and keeps competitors out.

It’s like trying to open a new pub on a street where everyone already has their favourite local. You might have better beer and shinier taps, but you first need to convince all the regulars to leave their friends and familiar surroundings. It’s a monumental task. This is the defensive moat that protects these digital giants. Switching away from their ecosystems isn’t just inconvenient, it can mean rebuilding your entire business or social life from scratch. It’s this kind of durable advantage that I find particularly attractive. It’s the foundation of a strategy that looks at companies like those in the Digital Dominance basket, which focuses on these very gatekeepers.

Let's Not Get Carried Away, Shall We?

Now, before we all get too excited, let’s be clear. No investment is a sure thing. These digital titans face their own set of challenges, and it would be foolish to ignore them. For one, the politicians and regulators have finally woken up. They are starting to ask some rather awkward questions about market power, competition, and data. The threat of new rules or hefty fines is very real and could certainly put a dent in future profits.

Then there’s the ever present risk of disruption. While their moats are deep, technology is a fickle beast. The next big thing could, in theory, come along and change how we search for information or connect with each other, though I suspect that’s easier said than done. And of course, there’s valuation. The market knows these are good businesses, and their share prices often reflect that optimism. If their growth were to slow, their stocks could take a tumble. Investing here requires a belief in their long term dominance, not a quick win.

Deep Dive

Market & Opportunity

• Platform companies control essential digital infrastructure that other businesses depend on to operate.
• These firms function like "digital toll roads," collecting fees on transactions that flow through their systems.
• The theme focuses on companies dominating e-commerce, cloud computing, and payment networks.
• The business model benefits from network effects, where value increases as more people use the platform.

Key Companies

• Alphabet Inc. - Class A Shares (GOOGL): Controls the primary gateway to online information, requiring businesses to pay to be found through its search engine.
• Meta Platforms Inc (META): Owns social networks used by brands to advertise and reach billions of users.
• Shopify Inc. (SHOP): Provides core e-commerce infrastructure, including payment processing, inventory management, and shipping solutions for millions of online merchants.

Primary Risk Factors

• Regulatory Scrutiny: Intensified government focus on market concentration and data privacy could lead to fines or forced changes to business practices.
• Technology Disruption: Breakthrough innovations, like artificial intelligence, could create new competitive threats to established platforms.
• Market Valuations: Many platform companies trade at premium prices, which could lead to price corrections if growth slows.
• Geopolitical & Currency Risk: International operations are exposed to risks from trade tensions, foreign regulations, and currency fluctuations.

Growth Catalysts

• Digital Transformation: The ongoing shift of traditional businesses online increases demand for platform services.
• Global Expansion: Significant growth opportunities exist in emerging economies where digital infrastructure is still developing.
• Competitive Moats: High switching costs and strong network effects create powerful lock-in that protects market share.
• Scalability: Digital platforms can serve additional users and process more transactions with minimal incremental investment, making expansion highly profitable.

Investment Access

• Available through the "Kingmakers" collection, which provides diversified exposure to the platform economy theme.
• Accessible via fractional shares, with investments starting from $1.
• Offered on the Nemo platform, which is regulated by the ADGM.
• The platform provides commission-free investing.