Selling Shovels in a Digital Gold Rush
I’ve always been a fan of the ‘picks and shovels’ strategy. During the gold rushes of the 19th century, the people who made the most consistent money weren’t the prospectors, but the chaps selling them the tools. The same logic, I think, could apply here. Companies like Coinbase have spent years, and a small fortune, building a regulated exchange. They’ve done the hard work of talking to regulators, creating the kind of compliant framework that makes institutional investors feel safe.
Then you have platforms like Robinhood, which act as the main on-ramp for the retail crowd. They create the groundswell of demand that forces the big players to pay attention. These companies aren’t necessarily betting on whether one digital coin will triumph over another. Instead, they profit from the overall activity. They are the tollbooth operators on the new financial highway, and their revenue could grow as long as traffic increases, regardless of short term price swings.
This entire strategy is about betting on the infrastructure. It’s a theme some are calling Decentralised-Finance Bridges, and it focuses on the less glamorous, but arguably more fundamental, part of the digital asset revolution. It’s a bet on the plumbing, not just the water flowing through it.