HersheyFEMSA

Hershey vs FEMSA

Major US candy maker with well known brands vs Mexican convenience retailer and beverage bottling giant. Which is the better buy for your portfolio in August 2026? Plain-English answer below.

Hershey commands iconic U.S. candy brands and a dominant grocery shelf presence, defending premium pricing amid rising cocoa costs and health-conscious headwinds, while FEMSA operates an enormous conv...

Why It’s Moving

Hershey

HSY stays under pressure as insider selling and margin worries outweigh solid earnings.

  • Hershey’s latest move appears tied to a cluster of recent stock-specific headlines, including continued insider selling by the Hershey Trust and fresh analyst caution around the shares.
  • The company’s strong second-quarter results helped confirm demand is holding up, but investors are still focusing on margin pressure from cocoa costs and the risk that recent strength in earnings may not fully offset valuation concerns.
  • Recent product and corporate updates, including the Halloween launch and a small recall of select Kisses products in Canada, have kept attention on execution risk and brand management while the stock trades well below earlier highs.
Sentiment:
🐻Bearish
FEMSA

FMX stays active as upbeat earnings and analyst upgrades keep momentum alive.

  • Bank of America upgraded FEMSA to Buy on Aug. 4, reinforcing the view that analysts see more room for the stock after recent operational momentum.
  • Second-quarter results released in late July showed stronger-than-expected revenue and earnings, suggesting core businesses like OXXO and Coca-Cola FEMSA are still supporting growth despite margin pressure.
  • Recent director share purchases have added a modest confidence signal, but the stock is still reacting more to analyst revisions and post-earnings positioning than to a single new catalyst.
Sentiment:
🐃Bullish

Investment Analysis

Pros

  • Hershey raised its 2025 net sales outlook to a 3% year-over-year increase, reflecting stronger business momentum.
  • The company is advancing its Agility & Automation Initiative, expected to deliver $150 million in cost savings in 2025.
  • Hershey has a strong balance sheet with $1.16 billion in cash and $4.56 billion in stockholders’ equity as of Q3 2025.

Considerations

  • Reported EPS is expected to decline 48-50% in 2025 due to higher commodity, tariff costs, and unfavorable sales mix.
  • Rising tariff expenses, forecasted between $160 million and $170 million in 2025, add notable cost pressure.
  • Hershey’s stock has declined about 9.4% over the past three months amidst margin pressures and rising input costs.

Pros

  • FEMSA is well diversified with dominant OXXO convenience stores and strong beverage operations in Latin America.
  • Management has focused on divesting non-core assets and is returning cash to shareholders, indicating capital discipline.
  • The stock offers a dividend yield of approximately 2.17%, providing attractive income relative to peers.

Considerations

  • FEMSA’s valuation is elevated with a price-to-earnings ratio around 34-42, which might limit upside in the near term.
  • The company is exposed to economic volatility and trade tensions between the US and Mexico, which can impact performance.
  • Growth is partly dependent on expansion in other Latin American markets where competitive and macro risks remain.

Hershey (HSY) Next Earnings Date

HSY’s next earnings report is expected on October 22, 2026. It will cover Q3 2026 results. That timing is consistent with the company’s usual late-October reporting pattern following its July second-quarter release.

FEMSA (FMX) Next Earnings Date

FMX’s next earnings report is expected on October 27, 2026, based on its historical reporting pattern. The release should cover third-quarter 2026 (Q3 2026) results. Some market sources place the date a few days earlier or later, but late-October is the most consistent estimate.

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