Smith & Wesson vs Johnson Outdoors

This page compares Smith & Wesson Brands and Johnson Outdoors Inc, exploring business models, financial performance, and market context in a neutral, accessible way. Educational content, not financial advice.

This page compares Smith & Wesson Brands and Johnson Outdoors Inc, exploring business models, financial performance, and market context in a neutral, accessible way. Educational content, not financial...

Comparison Snapshot

Key Financial Metrics

SWBI

Metric

JOUT

$474.30M

Market Cap

$464.01M

56.98%

Potential Profit

120.99%

Buy

Analyst Rating

N/A

Investment Analysis

Smith & Wesson

SWBI

Pros

Smith & Wesson has a solid market position as a U.S.-based leader in firearm manufacturing with a strong brand presence.
Analysts maintain a consensus Buy rating with a price target indicating potential upside of nearly 28% over the next year.
The company benefits from rising home defence demand and the growth of shooting sports, supporting its expansion potential.

Considerations

Recent earnings show a thin net profit margin of around 2.5%, highlighting limited profitability despite revenue above $470 million.
The company faces headwinds from rising regulations and demographic shifts that could tighten the firearms market over time.
Smith & Wesson's stock experienced volatility recently due to inflation pressures reducing firearm sales and lowered guidance.

Johnson Outdoors

JOUT

Pros

Johnson Outdoors has a diverse portfolio in seasonal and outdoor recreation products, offering exposure to a growing outdoor market.
The company boasts strong financial health with zero debt, enhancing its balance sheet stability.
Digital integration and e-commerce expansion present growth opportunities for worldwide market empowerment.

Considerations

Johnson Outdoors reported a significant net loss of nearly $40 million in the trailing twelve months, reflecting ongoing profitability challenges.
The stock has shown weak past performance, indicating difficulty in delivering consistent returns for investors.
Revenue is sensitive to seasonal demand and economic cycles impacting discretionary spending on outdoor products.

About The Companies

Smith & Wesson (SWBI)

Smith & Wesson Brands (SWBI) is a U.S.-based designer, manufacturer and distributor of small arms, related accessories and licensed products. The company is best known for handguns used by consumers, law enforcement and security professionals. With a market capitalisation of about $438.5m, it sits in the small-cap segment and can be more volatile than larger, more diversified groups. Key drivers include product cycles, retail demand, carry-over inventory, and changes to firearms legislation and regulation, which can shift short‑term sales. Investors may value the brand recognition and product pipeline, but should also weigh legal, reputational and regulatory risks as well as cyclical demand. Financial performance can vary with consumer confidence and policy news. This summary is for educational purposes only; it is not personalised investment advice. Always review the company’s filings and consider how volatility and regulatory sensitivity affect suitability for your portfolio.

Johnson Outdoors (JOUT)

Johnson Outdoors Inc (JOUT) designs, manufactures and distributes outdoor recreation equipment across boating electronics and motors (Humminbird, Minn Kota), diving and snorkelling (SCUBAPRO), camping (Eureka!) and related accessories. With a market capitalisation around $448m it sits in the small‑cap segment and relies on strong brand recognition, durable products and recurring aftermarket sales. Investors should be aware the business is cyclical and sensitive to consumer spending, seasonality, supply‑chain costs, commodity prices and currency moves. Potential upside comes from repeat parts and accessories revenue, direct‑to‑consumer channels and product innovation, while risks include competition, changing leisure trends and macroeconomic weakness. Financial performance can be more volatile than larger peers and liquidity may be limited. This information is general and educational only, not a recommendation or personalised financial advice; values can rise and fall and past performance is not a guide to future results.

Which Baskets Do They Appear In?

First Responder Safety

Invest in companies developing critical safety equipment for emergency personnel. These carefully selected stocks represent businesses working to protect those who protect us, with solutions ranging from body armor to surveillance technology.

Published: June 30, 2025

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Which Baskets Do They Appear In?

First Responder Safety

Invest in companies developing critical safety equipment for emergency personnel. These carefully selected stocks represent businesses working to protect those who protect us, with solutions ranging from body armor to surveillance technology.

Published: June 30, 2025

Explore Basket

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Comparison Snapshot