Rocky Brands vs GreenTree

Rocky Brands and GreenTree Hospitality Group Ltd are compared to illuminate their business models, financial performance, and market context. This page offers neutral, accessible analysis of strategy, operations, and competitive positioning to help readers understand differences and similarities. Educational content, not financial advice.

Rocky Brands and GreenTree Hospitality Group Ltd are compared to illuminate their business models, financial performance, and market context. This page offers neutral, accessible analysis of strategy,...

Comparison Snapshot

Key Financial Metrics

RCKY

Metric

GHG

$242.42M

Market Cap

$159.39M

39.03%

Potential Profit

N/A

Buy

Analyst Rating

N/A

Investment Analysis

Rocky Brands

RCKY

Pros

Rocky Brands maintains a diversified portfolio of footwear and apparel brands, including Rocky, Georgia Boot, and Durango, which supports resilience across multiple retail channels.
The company has demonstrated stable profitability, with a net profit margin above 4% and consistent dividend payments, appealing to income-focused investors.
Rocky Brands operates with a relatively low market capitalisation, which may offer growth potential if it successfully expands its international presence or acquires complementary brands.

Considerations

Revenue growth has stagnated recently, with a slight decline reported in the latest fiscal year, indicating challenges in scaling or market penetration.
The company's debt-to-equity ratio is above 50%, suggesting moderate leverage that could constrain financial flexibility during economic downturns.
Rocky Brands is highly exposed to consumer discretionary spending, making it vulnerable to shifts in economic conditions and retail trends.

GreenTree

GHG

Pros

GreenTree Hospitality operates a large network of budget and mid-scale hotels across China, benefiting from the country's growing domestic travel market.
The company has a franchise-heavy business model, which allows for rapid expansion with lower capital expenditure and higher asset-light margins.
GreenTree has demonstrated strong revenue growth in recent years, driven by increased occupancy rates and new property openings in underserved regions.

Considerations

GreenTree's profitability is sensitive to fluctuations in the Chinese economy and regulatory environment, which can impact travel demand and operational costs.
The company faces intense competition from both international hotel chains and local rivals, pressuring pricing and market share.
GreenTree's international expansion remains limited, leaving it exposed to regional risks and reducing diversification benefits.

About The Companies

Rocky Brands (RCKY)

Rocky Brands Inc (RCKY) is a US-based designer and distributor of footwear, apparel and accessories for work, outdoor and military markets. The company sells through wholesale partners, government contracts and a growing direct-to-consumer channel, serving niches such as safety footwear and outdoor enthusiasts. With a market capitalisation around $214m, it sits in the small-cap segment where growth prospects can be paired with higher volatility. Investors often watch product innovation, contract wins, distribution expansion and inventory management as drivers of revenue and margin. Key risks include cyclical consumer demand, input-cost pressure (leather, rubber, energy), retail competition and sensitivity to economic slowdowns. Financial transparency and cash generation trends are important to monitor. This summary is educational only and not investment advice; returns are not guaranteed and past performance is not predictive. Individual suitability depends on your goals, time horizon and risk tolerance—consider speaking to a regulated financial adviser before acting.

GreenTree (GHG)

GreenTree Hospitality Group Ltd is a hotel management company operating principally in China. Its business centres on a large network of franchised-and-managed hotels, which allows it to expand its brand presence with a potentially lower capital investment compared to owning properties directly. The company is primarily dedicated to the mid-scale hotel segment, with its main brand being GreenTree Inns. While most of its revenue comes from the franchised model, it also generates income from a smaller number of leased-and-operated hotels and other related services. For investors, GreenTree represents a company focused on the vast Chinese hospitality market. As with any stock, it's important to remember that its value can go down as well as up, and returns are not guaranteed.

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Comparison Snapshot