Rocky Brands (RCKY) Stock
Footwear maker for work, outdoor and military markets. Here's the price, business snapshot, and what's worth knowing about Rocky Brands in October 2026.
Rocky Brands Inc (RCKY) is a US-based designer and distributor of footwear, apparel and accessories for work, outdoor and military markets. The company sells through wholesale partners, government contracts and a growing direct-to-consumer channel, serving niches such as safety footwear and outdoor enthusiasts. With a market capitalisation around $214m, it sits in the small-cap segment where growth prospects can be paired with higher volatility. Investors often watch product innovation, contract wins, distribution expansion and inventory management as drivers of revenue and margin. Key risks include cyclical consumer demand, input-cost pressure (leather, rubber, energy), retail competition and sensitivity to economic slowdowns. Financial transparency and cash generation trends are important to monitor. This summary is educational only and not investment advice; returns are not guaranteed and past performance is not predictive. Individual suitability depends on your goals, time horizon and risk tolerance—consider speaking to a regulated financial adviser before acting.
Rocky Brands (RCKY) Stock Forecast
Analyst price target, next 12 months
$41.00
-12.5% vs today's $46.84
Price range over the last 12 months
In the middle of its 12-month range
Analysts covering Rocky Brands have a consensus 12-month target of $41.00, below the current price of $46.84.
Analyst targets are opinions, not guarantees. Capital at risk. Data as of 25 May 2026.
Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.
Sixth Month Growth Performance
Stock Performance Snapshot
Analyst Rating
Analysts suggest holding Rocky Brands' stock, as its target price is slightly below the current price.
Financial Health
Rocky Brands is showing strong revenue and cash flow, indicating good financial stability and growth potential.
Dividend
ROCKY BRANDS INC's dividend yield of 1.54% offers a modest return for dividend-seeking investors. If you invested $1000 you would be paid $15.40 a year in dividends (based on the last 12 months).
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Explore BasketWhy You’ll Want to Watch This Stock
Niche Market Focus
Rocky targets work, outdoor and military niches where specialised products can command loyalty, though demand can be cyclical and competitive.
Distribution Expansion
Growth may come from more direct-to-consumer sales and contract wins, but execution and inventory control will influence outcomes.
Cost And Supply Risks
Raw-material and supply-chain pressures can affect margins; investors should weigh these operational risks alongside growth opportunities.
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