Oatly vs Black Rifle Coffee

On this page we compare Oatly (Oatly Group AB) and Black Rifle Coffee (BRC INC-A), examining how their business models adapt to changing markets, their financial performance, and the context in which they operate. The aim is to present observable facts in a neutral, accessible way. Educational content, not financial advice.

On this page we compare Oatly (Oatly Group AB) and Black Rifle Coffee (BRC INC-A), examining how their business models adapt to changing markets, their financial performance, and the context in which ...

Comparison Snapshot

Key Financial Metrics

OTLY

Metric

BRCC

$313.41M

Market Cap

$236.07M

82.63%

Potential Profit

134.20%

Buy

Analyst Rating

Hold

Investment Analysis

Oatly

OTLY

Pros

Oatly maintains a leading position in the global oat milk market with strong brand recognition among plant-based consumers.
The company has expanded its product portfolio and distribution channels, including partnerships with major foodservice providers.
Recent analyst consensus suggests a potential upside, with several forecasts indicating moderate growth over the next year.

Considerations

Oatly continues to report net losses, reflecting ongoing profitability challenges in a competitive plant-based sector.
The stock faces significant downside risk according to multiple price targets, with some forecasts predicting a sharp decline from current levels.
Margins remain under pressure due to high input costs and aggressive pricing strategies in key markets.

Black Rifle Coffee

BRCC

Pros

Black Rifle Coffee benefits from a loyal customer base among military, veterans, and first responders, supporting stable demand.
The company operates across multiple channels, including direct-to-consumer, wholesale, and retail, which diversifies revenue streams.
BRCC maintains a low price-to-sales ratio, suggesting it may be undervalued relative to its revenue base.

Considerations

BRCC has a negative price-to-earnings ratio, indicating it is not currently profitable and faces earnings challenges.
The company's quick ratio is below one, raising concerns about its short-term liquidity position.
Interest coverage is negative, suggesting difficulty in meeting interest obligations with current earnings.

About The Companies

Oatly (OTLY)

Oatly Group AB (OTLY) is a Swedish consumer food company best known for oat-based dairy alternatives, including milk, yoghurt and ice cream alternatives. Listed on NASDAQ, it competes in the growing plant-based dairy market and had a market capitalisation of about $482.24M. Investors should note the company’s growth depends on consumer trends towards dairy substitutes, distribution gains in retail and foodservice, product innovation and pricing. Profitability can be pressured by commodity costs, logistics and marketing investment; Oatly has historically invested heavily to build brand awareness and expand internationally. The stock can be cyclical and volatile as it balances growth with margin improvement. This summary is for educational purposes only and not personalised investment advice — suitability depends on your financial situation and risk tolerance. Always check the latest financial reports and regulator filings before making investment decisions.

Black Rifle Coffee (BRCC)

BRC Inc., operating as Black Rifle Coffee Company, is a distinctive, veteran-founded business that combines coffee, energy drinks, and media. The company roasts and sells its own coffee, along with branded accessories and apparel, creating a strong lifestyle brand. Its products reach customers through three main avenues: a direct-to-consumer online store, a growing wholesale channel with major retailers like Walmart and 7-Eleven, and its own physical coffee shops, known as 'Outposts'. Beyond its core products, BRC Inc. actively develops online content to expand its brand presence and connect with its community. This multi-channel approach allows it to tap into different market segments, from online shoppers to in-store customers. As with any company, its future performance will depend on its ability to manage growth and compete in a crowded marketplace, and past performance is not a guarantee of future returns.

Which Baskets Do They Appear In?

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Which Baskets Do They Appear In?

Next-Gen Proteins

Looking to invest in the future of food? This carefully selected group of stocks represents companies solving our global protein challenges. From plant-based alternatives to agricultural innovation, these stocks have been thoughtfully chosen by our analysts for their potential in this growing market.

Published: June 17, 2025

Explore Basket

Radical Transparency

Companies that aren't afraid to pull back the curtain on how they operate. These stocks represent businesses that prioritize openness about their operations, supply chains, and pricing—building deep customer loyalty and trust in an era where authenticity matters more than ever.

Published: June 17, 2025

Explore Basket

Millennial Stocks

Tap into the economic power of the largest generation through companies that speak to their digital-native lifestyle. These carefully selected stocks represent brands that have become integral to Millennial consumption habits, offering growth potential as this demographic enters its prime earning years.

Published: June 17, 2025

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Comparison Snapshot