Honest vs Zumiez

Honest and Zumiez compare their business models, financial performance, and market context to help readers understand different retail strategies. This page examines governance choices, revenue streams, and competitive positioning in the consumer goods and apparel sectors, presenting neutral information for consideration. Educational content, not financial advice.

Honest and Zumiez compare their business models, financial performance, and market context to help readers understand different retail strategies. This page examines governance choices, revenue stream...

Comparison Snapshot

Key Financial Metrics

HNST

Metric

ZUMZ

$273.89M

Market Cap

$430.18M

-3.45%

Potential Profit

-17.21%

Buy

Analyst Rating

Hold

Investment Analysis

Honest

HNST

Pros

The Honest Company posted a positive EPS surprise in Q3 2025, exceeding analyst estimates despite revenue challenges.
It maintains strong market leadership in natural baby wipes and personal care categories with ongoing product innovation and strategic partnerships.
The company has no debt and holds a solid cash position of approximately $71 million, supporting financial stability.

Considerations

Revenue declined by around 6.7% year-over-year in Q3 2025, missing analyst expectations and reflecting weakness in some product segments.
The company cut its full-year revenue growth forecast to a range of a 3% decline to flat, signaling near-term top-line pressures.
The stock trades near its 52-week low and is down over 50% year-to-date, indicating significant investor concerns about growth prospects.

Zumiez

ZUMZ

Pros

Zumiez operates in the specialty retail sector with a loyal customer base that supports consistent sales in trendy action sports apparel and footwear.
The company shows stable financial features including a reliable albeit modest profitability and asset returns.
Zumiez benefits from its established market presence and ability to adapt product offerings to youth and young adult consumers.

Considerations

Zumiez's price-to-earnings ratio remains very high, indicating stretched valuation relative to earnings.
The company's quick ratio below 1.0 implies potential short-term liquidity constraints.
Zumiez's profitability metrics show limited return on assets, implying operational efficiency challenges.

About The Companies

Honest (HNST)

The Honest Company (HNST) is a consumer products firm known for baby, personal-care and household items marketed on a ‘clean’ and transparent brand promise. It sells via direct-to-consumer channels (subscriptions and e‑commerce) and through retail partnerships, which together drive repeat purchases but also expose the company to promotional cycles and retailer negotiating power. With a market capitalisation of roughly $396M, HNST is a small‑cap stock and can be more volatile and less liquid than larger peers. Key things for investors to watch include revenue growth by channel, customer acquisition and retention metrics, gross margin trends and cash flow — margins are sensitive to commodity and marketing costs. Competition from national brands and private labels is strong, and profitability has historically required careful cost and working‑capital management. This is educational information only and not personal advice; consider whether a small‑cap consumer stock fits your risk tolerance and investment horizon.

Zumiez (ZUMZ)

Zumiez, Inc. is a speciality retailer that caters to young people interested in the culture of action sports, streetwear, and music. Operating under brand names like Zumiez, Blue Tomato, and Fast Times, the company has a significant physical and online presence. With approximately 729 stores spread across the United States, Canada, Europe, and Australia, it has established a global footprint. Its product range is diverse, covering everything from apparel, footwear, and accessories like backpacks and hats, to 'hardgoods' such as skateboards, snowboards, and related equipment. This focus on a specific lifestyle niche allows Zumiez to cultivate a dedicated customer base. However, like any retailer, its success can be influenced by changing fashion trends and consumer spending habits. Potential investors should consider its position in this dynamic market. Remember, past performance is not a guarantee of future returns.

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Comparison Snapshot