What is the "clean living" trend?

The clean living trend refers to a growing consumer preference for products free from artificial ingredients, harsh chemicals, and toxins. It encompasses organic foods, natural personal care items, and non-toxic household products. This movement is driven by increased health consciousness, environmental concerns, and desires for greater transparency in product formulations.

Why are clean living stocks considered a growth opportunity?

Clean living stocks represent companies benefiting from a powerful secular trend of consumers prioritizing health, sustainability, and ingredient transparency. As more mainstream shoppers shift spending toward natural products, these companies often command premium pricing and enjoy increasing market share. The trend is supported by demographic shifts, heightened health awareness, and changing consumer values.

What industries are included in the clean living theme?

The clean living theme spans multiple industries, including organic grocers (like SFM and NGVC), natural personal care manufacturers (such as HNST), nutritional supplement companies (including USNA, NATR, and HLF), clean beverages (ZVIA and COCO), and natural ingredients suppliers (BON). The common thread is a commitment to products supporting healthier lifestyles free from artificial additives.

What does "Consensus Recommendation" mean for these stocks?

Consensus Recommendation refers to the combined opinion of multiple Wall Street analysts regarding whether investors should buy, hold, or sell a particular stock. This rating aggregates professional opinions to provide a general sentiment about a stock's potential performance. For clean living stocks, these recommendations consider factors like market growth, competitive positioning, and financial health.

What's the difference between a "pure-play" clean living company and others?

A "pure-play" clean living company, like NGVC (Natural Grocers), derives the majority of its revenue directly from natural, organic, or sustainable products. These businesses are fully dedicated to the clean living ethos. In contrast, companies with only partial exposure might offer some clean products within a broader conventional portfolio, making them less directly tied to the clean living trend's success.

15 handpicked stocks

Clean Living

Tap into the growing movement toward natural products and wellness. This carefully selected group of stocks represents companies dedicated to providing pure, organic, and non-toxic alternatives across food, personal care, and household goods.

Han Tan | Market Analyst

Updated 2 days ago | Published at जून 17