Harley-Davidson vs Autohome

Harley-Davidson, Inc. and Autohome, Inc. are examined here to compare business models, financial performance, and market context in a neutral, accessible way. The page highlights how each company operates and performs within its sector, without advice or judgement. Educational content, not financial advice.

Harley-Davidson, Inc. and Autohome, Inc. are examined here to compare business models, financial performance, and market context in a neutral, accessible way. The page highlights how each company oper...

Comparison Snapshot

Key Financial Metrics

HOG

Metric

ATHM

$2.37B

Market Cap

$2.92B

34.70%

Potential Profit

40.15%

Buy

Analyst Rating

Hold

Investment Analysis

Harley-Davidson

HOG

Pros

Harley-Davidson has a strong brand presence and loyal customer base in the premium motorcycle segment.
The company's financial services segment provides stable revenue and supports retail sales through consumer financing.
Recent strategic moves, including partnerships with private equity, have boosted investor confidence and stock performance.

Considerations

Motorcycle sales have declined in recent quarters, reflecting ongoing challenges in core product demand.
Revenue and earnings have decreased year-on-year, indicating pressure on profitability and operational efficiency.
The business remains exposed to macroeconomic risks, including tariffs and fluctuating consumer spending on discretionary goods.

Autohome

ATHM

Pros

Autohome maintains a leading position in China's online automotive information and marketing services market.
The company benefits from recurring revenue streams through advertising and subscription-based services.
Autohome has demonstrated strong profitability and efficient cost management in recent financial reports.

Considerations

Autohome's growth is closely tied to China's auto market, making it vulnerable to domestic economic slowdowns.
Regulatory changes in China's internet and advertising sectors could impact future business operations.
Competition from other digital platforms and new entrants is increasing, potentially affecting market share and pricing power.

About The Companies

Harley-Davidson (HOG)

Harley-Davidson, Inc. (HOG) is a long-established American motorcycle manufacturer known for heavyweight touring and cruiser bikes, strong brand loyalty and an extensive dealer network. Investors should know revenue is driven by motorcycle sales, parts & accessories, merchandise and its financial services arm; aftermarket and recurring revenues can help smooth cycles. The business is sensitive to consumer discretionary spending, fuelled by economic cycles, demographic trends and regulatory shifts. Harley has sought to diversify with international expansion and electric models (including the LiveWire line), but execution and uptake remain variable. Margins can be affected by raw-material and freight costs, pricing and dealer inventory dynamics. With a market capitalisation around $3.32bn, the stock may interest those seeking brand-driven names and cyclical exposure, but expect volatility. This is general educational information, not personalised advice — always consider your risk tolerance, investment horizon and seek regulated advice before acting.

Autohome (ATHM)

Autohome Inc. is a major online destination for car buyers in China. The company operates a comprehensive digital platform that provides automotive content and tools for consumers, while also offering a full suite of services to automakers and dealerships. Its business is primarily divided into three segments: media services, which involves advertising solutions; leads generation services, which connects potential buyers with sellers; and an online marketplace for new and used vehicles, data products, and auto financing. By bridging the gap between consumers and the automotive industry, Autohome has established itself as a key player in the world's largest car market. As with any investment, it's important to remember that the value of shares can go down as well as up, and past performance is not a reliable indicator of future results.

Which Baskets Do They Appear In?

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Published: June 17, 2025

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The Turnaround Artists

These companies are led by elite CEOs with impressive track records of rescuing struggling businesses. Our analysts have carefully selected these stocks based on leadership that has the potential to engineer dramatic corporate revivals and create significant investor value.

Published: June 17, 2025

Explore Basket

Which Baskets Do They Appear In?

Open Road Portfolio

Discover a carefully curated collection of stocks that embody personal freedom and independence. Our analysts have selected companies that not only manufacture the vehicles for your adventures but also provide the financial tools to help you chart your own course in life.

Published: June 17, 2025

Explore Basket

Great Outdoors Fund

Invest in the brands that power your adventures in nature. These carefully selected companies represent the best in outdoor gear, apparel, and vehicles, benefiting from our growing passion for fresh-air experiences and natural exploration.

Published: June 17, 2025

Explore Basket

The Turnaround Artists

These companies are led by elite CEOs with impressive track records of rescuing struggling businesses. Our analysts have carefully selected these stocks based on leadership that has the potential to engineer dramatic corporate revivals and create significant investor value.

Published: June 17, 2025

Explore Basket

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Comparison Snapshot