Harley Davidson (HOG) Stock
American motorcycle manufacturer with strong brand loyalty. Here's the price, business snapshot, and what's worth knowing about Harley Davidson in October 2026.
Harley-Davidson, Inc. (HOG) is a long-established American motorcycle manufacturer known for heavyweight touring and cruiser bikes, strong brand loyalty and an extensive dealer network. Investors should know revenue is driven by motorcycle sales, parts & accessories, merchandise and its financial services arm; aftermarket and recurring revenues can help smooth cycles. The business is sensitive to consumer discretionary spending, fuelled by economic cycles, demographic trends and regulatory shifts. Harley has sought to diversify with international expansion and electric models (including the LiveWire line), but execution and uptake remain variable. Margins can be affected by raw-material and freight costs, pricing and dealer inventory dynamics. With a market capitalisation around $3.32bn, the stock may interest those seeking brand-driven names and cyclical exposure, but expect volatility. This is general educational information, not personalised advice — always consider your risk tolerance, investment horizon and seek regulated advice before acting.
Harley Davidson (HOG) Stock Forecast
Analyst price target, next 12 months
$34.17
+39.2% vs today's $24.55
Price range over the last 12 months
In the middle of its 12-month range
Analysts covering Harley Davidson have a consensus 12-month target of $34.17, above the current price of $24.55.
Analyst targets are opinions, not guarantees. Capital at risk. Data as of 5 Oct 2026.
Source: Analyst sentiment is provided by Refinitiv Ltd, a global leader in financial market data with over 40k business clients. Refinitiv Ltd is an independent third party to Nemo. This is not advice.
Sixth Month Growth Performance
Stock Performance Snapshot
Analyst Rating
Analysts recommend buying Harley Davidson's stock with a target price of $34.17, indicating good potential for growth.
Financial Health
Harley-Davidson shows strong profits and cash flow, indicating solid financial performance overall.
Dividend
Harley Davidson's dividend yield of 2.99% offers a decent return for investors seeking dividends. If you invested $1000 you would be paid $29.90 a year in dividends (based on the last 12 months).
Why You’ll Want to Watch This Stock
Brand and Aftermarket
Harley’s loyal customer base and parts/accessories sales can provide recurring revenue, though motorcycle demand is cyclical and can fall in weaker economies.
International Reach
Expanding overseas markets offers growth potential, but success depends on local tastes, dealer execution and pricing against competitors.
Electrification Push
EV models and new mobility offerings target younger riders and regulation-driven changes, though adoption and profitability are uncertain.
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