

Rocky Brands vs America's Car-Mart
This page compares Rocky Brands and America's Car-Mart, outlining differences in business models, financial performance, and market context. It presents neutral, accessible information to help readers understand how each company operates and competes within its sector, without offering guidance or investment recommendations. Educational content, not financial advice.
This page compares Rocky Brands and America's Car-Mart, outlining differences in business models, financial performance, and market context. It presents neutral, accessible information to help readers...
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Explore BasketInvestment Analysis

Rocky Brands
RCKY
Pros
- Rocky Brands reported an earnings per share of $0.73 in Q1 2025, exceeding expectations by 19.7%, demonstrating strong profitability.
- The company achieved a record gross margin of 41.2% in Q1 2025, indicating improved operational efficiency and pricing power.
- Retail sales grew significantly by 20.5% year-over-year, highlighting robust demand in its core market.
Considerations
- Revenue slightly missed forecasts in Q1 2025, falling 2.1% below expectations, reflecting challenges in top-line growth.
- The company experienced a decline in wholesale sales, which may indicate vulnerability in that distribution channel.
- Rocky Brands has a relatively high beta of 2.44, suggesting stock price volatility and higher market risk.
Pros
- America's Car-Mart operates a niche in the used vehicle market, providing retail sales and financing, giving it a targeted competitive position.
- The company has a low price-to-book ratio of 0.8x, suggesting it may be undervalued relative to its book value.
- America's Car-Mart displays a low price-to-sales ratio at 0.3x, indicating a relatively inexpensive valuation on sales basis.
Considerations
- The price-to-earnings ratio of 26.4x is higher than the sector average, which could imply the stock is relatively overvalued.
- Analyst consensus shows a negative price upside of -3.9%, indicating limited expected near-term share price appreciation.
- The company’s business is highly dependent on credit quality of its customer base, exposing it to credit risk in economic downturns.
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