

Medifast vs HF Foods
Medifast and HF Foods Group Inc are compared on this page to illuminate how their business models, financial performance, and market context differ. The analysis presents a neutral view of strategies, revenue drivers, and industry positioning to help readers understand each company within its sector. Educational content, not financial advice.
Medifast and HF Foods Group Inc are compared on this page to illuminate how their business models, financial performance, and market context differ. The analysis presents a neutral view of strategies,...
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Investment Analysis

Medifast
MED
Pros
- Medifast has a strong gross margin of 72.44%, indicating good profitability on sales.
- The company is repositioning from weight loss to metabolic health, launching a new product line in 2026, which could drive future growth.
- Recent EPS surpassed forecast despite revenue decline, showing some cost control and earnings resilience.
Considerations
- Q3 2025 revenue declined sharply by 36.2% year-over-year, reflecting significant operational challenges.
- The number of active OPTAVIA coaches dropped 35% year-over-year, weakening the core sales channel.
- Medifast reported a net loss of $2.3 million in Q3 2025, with the stock near its 52-week low, indicating market concerns.

HF Foods
HFFG
Pros
- HF Foods Group serves a diverse product range including specialty foods, seafood, and fresh produce primarily to Asian restaurants in the US.
- The company trades at a low price-to-book ratio of 0.8x and price-to-sales of 0.2x, implying potentially attractive valuation.
- HF Foods has an analyst forecast upside of around 80%, suggesting market expectations for significant growth or recovery.
Considerations
- The company has a negative P/E ratio of -4.1x, indicating it is currently unprofitable.
- HF Foods Group operates in a niche Asian foodservice market which may limit broader growth opportunities and expose it to sector-specific risks.
- Limited public financial disclosure and analyst coverage may increase uncertainty and investment risk.
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