

European Wax Center vs TH International
European Wax Center vs TH International: this page compares the two brands, outlining their business models, financial performance, and market context in a neutral, accessible manner. Readers can explore how each company structures operations, revenue streams, and competitive positioning without speculation or recommendation. Educational content, not financial advice.
European Wax Center vs TH International: this page compares the two brands, outlining their business models, financial performance, and market context in a neutral, accessible manner. Readers can expl...
Which Baskets Do They Appear In?
Ulta's UK Splash: Beauty M&A
This carefully selected group of stocks represents companies positioned to benefit from increasing beauty industry consolidation. Following Ulta Beauty's acquisition of British retailer Space NK, we've identified both potential acquirers with deep pockets and attractive takeover targets in the global beauty market.
Published: July 11, 2025
Explore BasketSelf-Care & Confidence
Invest in the companies behind the powerful daily rituals that millions can't live without. These carefully selected beauty and skincare stocks blend established global leaders with innovative disruptors, all benefiting from famously loyal customers who drive consistent, recurring revenue.
Published: June 17, 2025
Explore BasketWhich Baskets Do They Appear In?
Ulta's UK Splash: Beauty M&A
This carefully selected group of stocks represents companies positioned to benefit from increasing beauty industry consolidation. Following Ulta Beauty's acquisition of British retailer Space NK, we've identified both potential acquirers with deep pockets and attractive takeover targets in the global beauty market.
Published: July 11, 2025
Explore BasketSelf-Care & Confidence
Invest in the companies behind the powerful daily rituals that millions can't live without. These carefully selected beauty and skincare stocks blend established global leaders with innovative disruptors, all benefiting from famously loyal customers who drive consistent, recurring revenue.
Published: June 17, 2025
Explore BasketInvestment Analysis
Pros
- European Wax Center operates a franchising model, generating recurring revenue with lower capital expenditure needs.
- The company has proprietary wax products that diversify its revenue beyond service fees.
- Growing demand for specialized personal care and waxing services supports potential market expansion.
Considerations
- Since IPO in 2021, the market capitalization has dropped approximately 68%, indicating investor concerns about growth or profitability.
- Limited geographic footprint mainly concentrated in the US may restrict growth compared to global competitors.
- Facing competition from both traditional salons and emerging beauty service platforms could pressure margins.

TH International
THCH
Pros
- TH International operates Tim Hortons and Popeyes brands in fast-growing mainland China and nearby regions tapping high-demand food sectors.
- The company benefits from established brand recognition and a diversified food and beverage menu tailored to local tastes.
- Exposure to the growing Chinese consumer market and franchise business model provides potential for scalable expansion.
Considerations
- Significant reliance on mainland China markets exposes the company to geopolitical and regulatory uncertainties.
- Recent stock price decline and negative returns suggest market concerns or operational challenges.
- Competitiveness of quick-service restaurant segments increases risks from changing consumer preferences and intensified local competition.
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