

Atlassian vs eBay
Atlassian and eBay: this page compares business models, financial performance, and market context to help readers understand how the two companies operate and compete. The content is neutral and accessible, avoiding speculation while presenting essential context. Educational content, not financial advice.
Atlassian and eBay: this page compares business models, financial performance, and market context to help readers understand how the two companies operate and compete. The content is neutral and acces...
Why It's Moving

Atlassian insiders cash out amid steady trading, spotlighting cloud momentum in a volatile tech landscape.
- CEO Michael Cannon-Brookes and director Farquhar Scott offloaded 7,665-7,667 shares each at around $161-163, signaling routine profit-taking after recent quarterly beats.
- Cloud apps including Jira and Confluence now live on AWS Marketplace since December 2, easing enterprise cloud shifts and expanding reach to 150+ countries.
- DX acquisition completed November 10 enhances AI-driven developer insights, while analysts like Mizuho lift targets to $245 amid 'Moderate Buy' consensus.

eBay Stock Dips Amid Mixed Analyst Views and Broader Sector Pressures
- Analysts' average 12-month price target of $89.13 implies an 8% downside from recent levels, with ratings split across 18 holds, 15 buys, and fewer sells, signaling tempered growth expectations.[1]
- Stock traded down to $82.47 on December 5 before stabilizing near $83 this week, tracking e-commerce peers amid softening consumer spending signals.[4]
- Recent analyst actions show 7 upgrades versus 1 downgrade over 90 days, but persistent low targets highlight challenges in sustaining marketplace momentum.[1]

Atlassian insiders cash out amid steady trading, spotlighting cloud momentum in a volatile tech landscape.
- CEO Michael Cannon-Brookes and director Farquhar Scott offloaded 7,665-7,667 shares each at around $161-163, signaling routine profit-taking after recent quarterly beats.
- Cloud apps including Jira and Confluence now live on AWS Marketplace since December 2, easing enterprise cloud shifts and expanding reach to 150+ countries.
- DX acquisition completed November 10 enhances AI-driven developer insights, while analysts like Mizuho lift targets to $245 amid 'Moderate Buy' consensus.

eBay Stock Dips Amid Mixed Analyst Views and Broader Sector Pressures
- Analysts' average 12-month price target of $89.13 implies an 8% downside from recent levels, with ratings split across 18 holds, 15 buys, and fewer sells, signaling tempered growth expectations.[1]
- Stock traded down to $82.47 on December 5 before stabilizing near $83 this week, tracking e-commerce peers amid softening consumer spending signals.[4]
- Recent analyst actions show 7 upgrades versus 1 downgrade over 90 days, but persistent low targets highlight challenges in sustaining marketplace momentum.[1]
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Explore BasketInvestment Analysis

Atlassian
TEAM
Pros
- Atlassian reported a 19.66% revenue increase in 2025, reaching $5.22 billion, reflecting strong top-line growth.
- The company benefits from a robust 82.31% gross profit margin and a cloud revenue surge of 30% year-over-year, enhancing profitability potential.
- Strategic acquisitions and an AI initiative expected to generate $400-$600 million by 2027 position Atlassian well for innovation-led growth.
Considerations
- Atlassian continues to report net losses, with a trailing twelve months net income loss of approximately $185 million.
- Valuation metrics are stretched with a high price-to-book ratio of 32x and price-to-sales at 8.3x, indicating potential overvaluation risks.
- The transition from Data Center to a cloud platform poses execution risks and customer migration challenges.

eBay
EBAY
Pros
- eBay has demonstrated consistent revenue generation with a strong global marketplace footprint facilitating large transaction volumes.
- The company is leveraging growth in e-commerce trends and digital payments to expand its buyer and seller base.
- eBay maintains solid cash flow generation and a healthy balance sheet supporting its operational and strategic initiatives.
Considerations
- eBay faces intense competition from dominant e-commerce players like Amazon and emerging marketplaces impacting market share.
- Growth rates have slowed due to market saturation and evolving consumer preferences towards integrated platforms.
- Regulatory scrutiny on digital marketplaces and potential changes in online commerce laws present ongoing compliance risks.
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