

XP vs Freedom Holding
XP Inc. and Freedom Holding Corp. are examined to compare business models, financial performance, and market context in clear terms. This page outlines how each company creates value, the robustness of their revenue streams, and the external environments they navigate. The analysis is presented in a neutral, accessible manner to support informed understanding. Educational content, not financial advice.
XP Inc. and Freedom Holding Corp. are examined to compare business models, financial performance, and market context in clear terms. This page outlines how each company creates value, the robustness o...
Which Baskets Do They Appear In?
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Explore BasketWhich Baskets Do They Appear In?
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For Brazilians seeking portfolio diversification beyond their local economy, the US market offers access to global growth sectors. This basket provides exposure to the core US financial infrastructure companies, including exchanges and brokerages, that facilitate this cross-border investment.
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Published: October 9, 2025
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Explore BasketInvestment Analysis

XP
XP
Pros
- XP Inc. has demonstrated strong operational efficiency, with high net profit margins and robust asset growth in recent quarters.
- The company maintains a solid valuation, trading at a relatively low multiple compared to peers, which may offer upside potential.
- XP Inc. continues to expand its product offerings beyond its core brokerage business, diversifying revenue streams and client engagement.
Considerations
- Net inflows have declined sharply in the latest quarter, raising concerns about the sustainability of asset growth and client acquisition.
- XP Inc. faces structural risks in the Brazilian financial sector, including regulatory changes and increased competition.
- The company's debt-to-equity ratio is elevated, which could constrain financial flexibility in a rising interest rate environment.

Freedom Holding
FRHC
Pros
- Freedom Holding Corp. operates a diversified financial services platform with exposure to multiple international markets, reducing regional concentration risk.
- The company offers a broad range of products, including brokerage, banking, insurance, and investment services, supporting cross-selling opportunities.
- Freedom Holding has a strong market capitalisation and operates in high-growth emerging markets, particularly in Central Asia and Eastern Europe.
Considerations
- The company's international operations expose it to currency fluctuations and geopolitical risks in emerging markets.
- Freedom Holding's business model is sensitive to changes in interest rates and capital market conditions, which can impact profitability.
- The company faces regulatory scrutiny in several jurisdictions, which could lead to compliance costs or operational restrictions.
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