USANA vs Black Rifle Coffee

USANA Health Sciences Inc. and Black Rifle Coffee (BRC INC-A) are compared here. This page reviews their business models, financial performance, and market context to explain how each operates and their position in the sector. The tone is neutral and accessible, with factual information. Educational content, not financial advice.

USANA Health Sciences Inc. and Black Rifle Coffee (BRC INC-A) are compared here. This page reviews their business models, financial performance, and market context to explain how each operates and the...

Investment Analysis

USANA

USNA

Pros

USANA operates in multiple regions with a diverse portfolio of science-based nutritional and personal care products.
The company maintains a strong gross margin of over 79%, indicating efficient production and pricing power.
USANA has a low debt-to-equity ratio, with no reported debt, supporting financial stability and flexibility.

Considerations

Revenue declined by over 7% and net income decreased by more than 34% in 2024, reflecting recent operational challenges.
The stock is rated 'Hold' by analysts with only modest price target upside, suggesting limited near-term growth expectations.
USANA's net profit margin is below 2%, indicating a relatively thin profitability after expenses.

Black Rifle Coffee

BRCC

Pros

Black Rifle Coffee targets a niche veteran and first responder market, providing a focused brand identity.
Revenue decline was minimal at just over 1% in 2024, and losses have narrowed significantly compared to prior years.
The company has a 'Strong Buy' consensus from analysts with a near doubling expected in the stock price within 12 months.

Considerations

Black Rifle Coffee is currently unprofitable with a negative return on equity near -50%, indicating challenges in generating shareholder returns.
The company’s market cap is smaller and less established than major coffee competitors, posing competitive risks.
Its operational model depends heavily on U.S. markets and a specific customer base, which may limit growth and increase cyclicality risk.

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Frequently asked questions

About The Companies

USANA (USNA)

USANA Health Sciences (USNA) is a US-based maker of nutritional supplements, personal care products and weight-management items, sold primarily through a direct-selling (independent distributor) model. Investors should note its reliance on distributor recruitment and repeat consumer sales, with meaningful geographic exposure to Asia Pacific markets which have been key revenue drivers. With a market capitalisation of about $384.26m, USNA sits in the small-cap range and can show higher volatility than larger peers. Key attractions include brand recognition in targeted markets, recurring consumable sales and potential leverage from international expansion. Key risks are regulatory scrutiny of direct-selling practices, competition from other supplement brands and sensitivity to consumer spending, foreign exchange and input-cost pressures. Earnings can be lumpy and growth often depends on distributor trends rather than purely retail metrics. This is general educational information, not personal financial advice — suitability depends on an investor’s goals, time horizon and risk tolerance.

Black Rifle Coffee (BRCC)

BRC Inc., operating as Black Rifle Coffee Company, is a distinctive, veteran-founded business that combines coffee, energy drinks, and media. The company roasts and sells its own coffee, along with branded accessories and apparel, creating a strong lifestyle brand. Its products reach customers through three main avenues: a direct-to-consumer online store, a growing wholesale channel with major retailers like Walmart and 7-Eleven, and its own physical coffee shops, known as 'Outposts'. Beyond its core products, BRC Inc. actively develops online content to expand its brand presence and connect with its community. This multi-channel approach allows it to tap into different market segments, from online shoppers to in-store customers. As with any company, its future performance will depend on its ability to manage growth and compete in a crowded marketplace, and past performance is not a guarantee of future returns.