A Smarter Way to Play the Game
To me, this presents a compelling way to gain exposure to Brazil’s growth story without taking on the full, stomach-churning risk of a direct emerging market investment. Instead of betting on a local delivery firm, you’re investing in the established, profitable, global companies providing the mission-critical technology. It’s the classic ‘selling shovels in a gold rush’ strategy. SAP and Oracle aren’t dependent on Brazil for their survival, it’s just a fantastic new growth avenue for them. Of course, there are risks. Brazil’s economy can be volatile, and currency swings can be a nuisance. But for these global giants, it’s a calculated expansion, not an all-in bet. The underlying trend, a nation’s unstoppable shift to digital commerce, seems all but irreversible.