The Unseen Battlefield
The war for your grocery basket isn't being fought on the high street. It’s being waged in sprawling, anonymous warehouses on the outskirts of town. Amazon’s push to offer same-day delivery in thousands of cities has forced a complete rethink of the supply chain. The old model, designed to slowly truck pallets of goods to supermarkets, is about as useful as a chocolate teapot in this new era of instant gratification.
This has created a gold rush for a very specific type of company. The ones that do the unglamorous but utterly critical work of storing, sorting, and shipping perishable goods at lightning speed. They are the modern-day prospectors selling the picks and shovels, and business, it seems, is booming. They don't care if you order from Amazon or its rivals, as long as someone is ordering something.