In a World of Noise, Why Wisdom Could Be a Sound Investment
I find myself increasingly exhausted by the sheer volume of information sloshing around the internet. Every day brings a new guru, a new revolutionary technology, a new can’t-miss opportunity that, more often than not, turns out to be a damp squib. In this relentless firehose of nonsense, it seems that genuine, hard-won expertise has become a rare and precious commodity. And where there is scarcity, there is often value.
This has led me to ponder a certain type of company, the ones I call the "sages". These aren't the flashy disruptors grabbing headlines. They are the established, almost boring, authorities in their fields. They are the companies that have spent decades, not just years, building a reputation for being the definitive, trusted voice.