The Untapped Countryside
For years, retail narratives have been entirely obsessed with cities. Urban centres offer dense populations and highly profitable, short delivery routes. Rural areas, frankly, were treated as expensive afterthoughts. But I think that calculus is shifting. Millions of consumers outside the metropolitan bubbles have been starved of reliable delivery, not for a lack of money, but for a lack of logistics.
When you finally lay the pipes, the water flows.
When delivery routes are secured, the companies that move, sort, and package those parcels gain a much clearer commercial runway. It is a theme of infrastructure resilience, and it might just present an intriguing angle for the patient observer.