Tapping into the Digital Landlords
Then you have a different beast entirely, like Alphabet, the company behind Google and YouTube. If Visa runs the toll roads, Alphabet is one of the world’s biggest digital landlords. It owns the most valuable online real estate and rents it out to advertisers. Every search, every video watched, is a potential revenue event.
For an investor in Lagos, the appeal here is twofold. First, the income is generated almost entirely in hard currency, providing a natural shield against a weakening Naira. Second, the business is plugged into global growth. As more of the world comes online, the demand for its digital properties could continue to grow. It’s a way of owning a slice of the infrastructure that underpins our increasingly digital lives.