The Unwinnable War We're All Funding
Here’s the thing about cybersecurity. It isn't a problem you can solve. It’s a perpetual arms race. The moment a company builds a ten-foot wall, the criminals start working on an eleven-foot ladder. This constant escalation is dreadful for businesses, but it’s fantastic for the companies selling the walls and the ladders. Global cyber attacks surged by nearly 40% last year, a statistic that should tell you everything you need to know.
This isn't a cyclical trend that ebbs and flows with economic sentiment. It’s a structural shift. Companies cannot afford to cut their cybersecurity budget any more than they can afford to stop paying their electricity bill. This creates a wonderfully predictable, recurring revenue stream for the market leaders. They are selling a service as essential as water, only the demand for it grows every time a new threat emerges.