The Unshakeable Customer
Think about a company like Lockheed Martin. Its board members don’t lie awake at night worrying about a competitor launching a shinier fighter jet next quarter. Their order book for things like the F-35 is locked in for years, sometimes decades. National security, you see, doesn’t take a holiday during a recession. When a government decides it needs a missile defence system, it’s not a purchase it’s going to cancel because of a disappointing jobs report.
This creates a level of revenue visibility that most chief executives can only dream of. It’s a slow, steady, and frankly, quite unglamorous grind. But in an investment world obsessed with explosive growth, a bit of dependable grind might be just what a portfolio needs to stay grounded. The world, unfortunately, seems to be getting more complicated, not less, and that has a direct impact on national budgets.