So, Why Bother with Nigeria?
Forget the breathless headlines for a moment and look at the simple, almost tedious facts. Nigeria is Africa's largest economy, home to some 220 million people. Its population is young, and its cities are growing at a frankly astonishing rate. What does this mean in practice? It means millions of people are steadily getting a bit more money in their pockets and developing a taste for things their parents might have considered luxuries. A branded gin, a familiar soap, a reliable mobile phone signal.
This isn't a speculative tech boom. It's the slow, powerful, and predictable march of consumerism. To me, that’s far more compelling than chasing the next big thing. The question is, how does a sensible investor get a piece of this without getting burnt?