A Much-Needed Digital Slap in the Face
For years, companies have happily piled all their digital eggs into one or two giant, American baskets. It was easy, it was cheap, and it seemed foolproof. The recent outage, however, exposed the staggering naivety of that strategy. You could almost hear the collective gasp from boardrooms as sales pitches evaporated into the ether and entire remote workforces were left staring at blank screens. The productivity losses were real, immediate, and painful.
Suddenly, a concept that used to be the preserve of IT departments, digital resilience, became a boardroom priority. The penny finally dropped. Relying on a single provider for your most critical operations is, to put it mildly, a bit daft. This scramble for a Plan B, and even a Plan C, is creating what I believe could be a significant investment theme.