The Real Prize Isn't Your Weekend DIY Project
For years, the big-box retailers have been obsessed with us, the amateur DIY enthusiast. They’ve sold us on the dream of a new patio or a perfectly painted living room, knowing full well most of us will buy the wrong screws and give up after a weekend. The real money, however, has always been with the professionals. The builders, the contractors, the people who buy materials by the lorry-load, not by the single bag of cement.
These professionals are a different breed. They don’t browse aisles for inspiration. They need specific products, delivered reliably, and they build long-term relationships. They are the dependable, high-margin customers that every business dreams of. By buying Foundation Building Materials, a company that specialises in serving these pros, Lowe’s has essentially declared it’s tired of chasing the weekend hobbyist and is going after the big fish. And I think they’re right to do so.