Boeing's Green Light: Is It Time to Look at the Engine Room?
The Glare of the Spotlight
Let's be honest, when a corporate giant like Boeing makes headlines, the spotlight tends to be rather selfish. It shines squarely on the famous blue logo, the share price, and the bigwigs in Seattle. All the chatter is about Boeing's fortunes, its production targets, and its long, drawn out dance with the American regulators. But to me, that’s like watching a blockbuster film and only paying attention to the lead actor. The real story, the one with potentially more interesting subplots, is often happening just out of frame with the supporting cast. In this case, that cast is the vast, intricate network of suppliers who actually build the bits and pieces that allow a 737 to get off the ground.