The Great Corporate Scramble
I’ve seen this play out before. A new technology arrives, promising to revolutionise everything. The bosses, terrified of being left behind, throw money at it. They install the software, they issue a press release, and then… nothing. It’s like buying a fleet of state of the art racing cars for a staff that has only ever driven tractors.
This is the reality for countless businesses today. They have access to powerful tools from Microsoft, Adobe, or Salesforce, but the promised productivity gains remain elusive. Why? Because their people are stuck. This enormous gap between technological capability and human skill isn’t just a minor headache, it’s one of the biggest commercial challenges of our time. And where there’s a challenge of this scale, there is usually an opportunity for someone to make a tidy profit by solving it.