It's Not About Video Calls Anymore
Take Zoom, for instance. The company became a household name overnight, a verb synonymous with lockdown life. The obvious narrative was that its star would fade as the world reopened. A classic one-hit wonder. But that narrative was wrong. Zoom’s recent financial forecasts have been surprisingly robust, and the reason is simple. It stopped being just a video calling service and started getting clever.
By embedding AI into its platform, Zoom has transformed. We’re talking about features that automatically summarise an hour long meeting into five bullet points, transcribe conversations in real time, and cancel out the sound of your neighbour’s dreadful DIY projects. It’s no longer just a window into a colleague’s spare room, it’s a productivity engine. This, to me, is the blueprint for success in the new corporate world. It’s about adding genuine, AI-driven intelligence, not just more features.