What is SaaS and why is it important for hybrid work?

SaaS (Software-as-a-Service) refers to cloud-based applications that users access via the internet instead of installing on their devices. This model is crucial for hybrid work because it allows employees to access the same tools and information from anywhere—home, office, or on the go—using any device. Companies in this investment group specialize in SaaS solutions that keep distributed teams connected and productive.

Why are HR technology companies included in this theme?

Human Resources (HR) platforms are essential infrastructure for hybrid workplaces because they manage the entire employee lifecycle in a distributed environment. They handle everything from remote onboarding and digital document signing to performance management and payroll for workers in different locations. Companies like Workday and Paycom provide the digital backbone that lets organizations handle personnel matters efficiently regardless of where employees are located.

What are "hot-desking reservation systems"?

Hot-desking is when employees don't have assigned desks but instead reserve workspace when they come to the office. Reservation systems are digital platforms that let employees book desks, meeting rooms, or other resources in advance. This technology is crucial for hybrid workplaces where not everyone is in the office every day, helping organizations optimize office space while ensuring employees can secure the resources they need when they do come in.

How does the trend toward "unified workplace platforms" affect these companies?

Many organizations initially adopted multiple point solutions for different hybrid work needs (video calls, messaging, document sharing, etc.). Now they're consolidating these tools into unified platforms that integrate all functions. This trend benefits companies in this group that either offer comprehensive solutions (like Microsoft) or have been strategically acquiring complementary tools (like Salesforce buying Slack). This consolidation typically increases customer loyalty, reduces churn, and allows companies to capture more revenue per client.

What's the difference between collaboration tools and employee experience platforms?

Collaboration tools focus primarily on enabling communication and teamwork (like Zoom for video meetings or Microsoft Teams for chat). Employee experience (EX) platforms, like those from Freshworks, take a broader approach by managing the entire employee journey—from onboarding and training to engagement surveys, recognition programs, and workplace services. As hybrid work becomes permanent, companies are investing in both types of solutions to not only enable basic work functions but also maintain culture and employee satisfaction across distributed teams.

15 handpicked stocks

Hybrid-Workplace Experience Tech

Discover the companies powering our new distributed work reality. These carefully selected stocks represent the software platforms that keep teams connected, productive, and engaged—no matter where they work from.

Han Tan | Market Analyst

Updated 2 days ago | Published at juin 17