What is augmented reality (AR) and how does it apply to tourism?

Augmented reality is technology that overlays digital content onto the real world. In tourism, AR allows visitors to point their smartphones or wear smart glasses at historical sites and see reconstructions of ancient buildings, virtual tour guides, or historical figures appear before their eyes, making the experience more engaging and educational.

Why is AR technology considered important for the future of tourism?

AR enhances visitor experiences by making them more interactive, educational, and memorable. As tourists increasingly seek unique and engaging experiences, destinations using AR can differentiate themselves, attract more visitors, extend visit durations, and potentially increase revenue. Post-pandemic, this technology also enables contactless information delivery.

What are smart glasses and why are they relevant to this investment theme?

Smart glasses are wearable computer glasses that add information to what the wearer sees. Unlike using a smartphone, smart glasses (made by companies like VUZI in this list) provide hands-free AR experiences, allowing tourists to explore historical sites while simultaneously viewing digital overlays of how they appeared in the past or accessing additional information about what they're seeing.

What is holographic AR technology?

Holographic AR technology creates three-dimensional images that appear to exist in the real world. Companies like WIMI and HOLO use this technology to create convincing digital recreations of historical figures, events, or artifacts that can appear at cultural sites. This creates powerful visual experiences that help visitors better understand history by "seeing" it happen before them.

What is LiDAR and how does it relate to AR tourism?

LiDAR (Light Detection and Ranging) is a sensing technology that uses laser light to measure distances and create detailed 3D maps of environments. Companies like INVZ provide LiDAR systems that enable precise placement of AR content in real-world locations, ensuring historical recreations or information appears exactly where it should, making the experience more believable and immersive.

15 handpicked stocks

AR-Driven Cultural-Heritage Tourism

Explore the innovative companies transforming historical sites and cultural landmarks using augmented reality technology. These carefully selected stocks represent pioneers creating more engaging and educational tourism experiences for today's tech-savvy travelers.

Han Tan | Market Analyst

Updated 2 days ago | Published at juin 17