

ServiceNow vs Intuit
This page compares ServiceNow and Intuit, examining their business models, financial performance, and market context. It presents neutral, accessible descriptions of each companyโs value propositions, revenue structures, and competitive environments, helping readers understand how they operate rather than predict outcomes. Educational content, not financial advice.
This page compares ServiceNow and Intuit, examining their business models, financial performance, and market context. It presents neutral, accessible descriptions of each companyโs value propositions,...
Why It's Moving

ServiceNow Shareholders Greenlight 5-for-1 Stock Split, Boosting Accessibility for Investors.
- Shareholders of record on December 16 will receive four additional shares per held share, distributed after market close, making shares more affordable to a wider investor base.
- The split underscores ServiceNow's strong market position, with a $177B market cap and recent integrations like those with Microsoft and Figma enhancing its workflow platform.
- Stock has held steady around $815-$830 recently, reflecting investor optimism in the firm's AI-driven business transformation capabilities.

Intuit rallying after strong Q3 results and upbeat FY26 guide, but director stock sales add a note of caution.
- Earnings beat: Intuit reported Q3 revenue of about $3.87โ$3.89 billion, up ~18% yearโoverโyear and roughly 3% above analyst estimates, with adjusted EPS of $3.34 beating consensus โ a result that underscores sustained demand across QuickBooks, Credit Karma and consumer offerings.
- Raised nearโterm outlook: Management set Q2 FY2026 revenue guidance above Street estimates (midpoint ~14% growth expectation), implying continued monetization of AI features and pricing power in core smallโbusiness and consumer segments.
- Insider activity & dividend: The company declared a $1.20 quarterly dividend while multiple insiders โ including a director who sold roughly $49 million of stock โ executed notable share sales this week, which investors interpret as partial profitโtaking despite the positive operating print.

ServiceNow Shareholders Greenlight 5-for-1 Stock Split, Boosting Accessibility for Investors.
- Shareholders of record on December 16 will receive four additional shares per held share, distributed after market close, making shares more affordable to a wider investor base.
- The split underscores ServiceNow's strong market position, with a $177B market cap and recent integrations like those with Microsoft and Figma enhancing its workflow platform.
- Stock has held steady around $815-$830 recently, reflecting investor optimism in the firm's AI-driven business transformation capabilities.

Intuit rallying after strong Q3 results and upbeat FY26 guide, but director stock sales add a note of caution.
- Earnings beat: Intuit reported Q3 revenue of about $3.87โ$3.89 billion, up ~18% yearโoverโyear and roughly 3% above analyst estimates, with adjusted EPS of $3.34 beating consensus โ a result that underscores sustained demand across QuickBooks, Credit Karma and consumer offerings.
- Raised nearโterm outlook: Management set Q2 FY2026 revenue guidance above Street estimates (midpoint ~14% growth expectation), implying continued monetization of AI features and pricing power in core smallโbusiness and consumer segments.
- Insider activity & dividend: The company declared a $1.20 quarterly dividend while multiple insiders โ including a director who sold roughly $49 million of stock โ executed notable share sales this week, which investors interpret as partial profitโtaking despite the positive operating print.
Which Baskets Do They Appear In?
Company Toolbox
Invest in the businesses that power other businesses. These carefully selected companies provide the essential tools, platforms, and services that enterprises can't live without. With recurring revenue models and high customer retention, they form the backbone of our digital economy.
Published: June 17, 2025
Explore BasketSaaS & Cloud Computing
Invest in the digital revolution that's reshaping how businesses operate worldwide. This collection of carefully selected stocks represents companies at the forefront of software innovation, cloud technology, and digital transformation.
Published: May 23, 2025
Explore BasketWhich Baskets Do They Appear In?
Company Toolbox
Invest in the businesses that power other businesses. These carefully selected companies provide the essential tools, platforms, and services that enterprises can't live without. With recurring revenue models and high customer retention, they form the backbone of our digital economy.
Published: June 17, 2025
Explore BasketSaaS & Cloud Computing
Invest in the digital revolution that's reshaping how businesses operate worldwide. This collection of carefully selected stocks represents companies at the forefront of software innovation, cloud technology, and digital transformation.
Published: May 23, 2025
Explore BasketInvestment Analysis

ServiceNow
NOW
Pros
- ServiceNow maintains a leading position in enterprise cloud workflow automation with strong customer retention and market share gains.
- The company is expanding into new markets such as IT operations management and federal government contracts, providing additional growth opportunities.
- ServiceNow has a high gross profit margin, reflecting efficient operations and pricing power in its core software offerings.
Considerations
- ServiceNow trades at a premium valuation with a high price-to-earnings ratio, increasing downside risk if growth slows.
- Recent insider selling activity has raised concerns about confidence in near-term prospects despite positive analyst sentiment.
- The stock is sensitive to broader technology sector volatility and macroeconomic factors affecting enterprise spending.

Intuit
INTU
Pros
- Intuit has delivered robust financial performance with consistent revenue growth and strong profitability in its core tax and small business segments.
- The company is successfully expanding into the mid-market and integrating AI into its platforms, supporting long-term innovation and competitiveness.
- Intuit maintains a solid balance sheet and has increased its dividend, reflecting financial stability and shareholder returns.
Considerations
- Intuit's valuation remains elevated relative to historical averages, which could limit upside if earnings growth does not meet expectations.
- The business is exposed to regulatory changes and tax law reforms that could impact its core tax preparation services.
- Increased competition in the financial software sector poses a risk to market share and pricing power.
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