Intuit (INTU) Stock
Small business accounting and tax software market leader. Here's the price, business snapshot, and what's worth knowing about Intuit in October 2026.
Intuit Inc (NASDAQ: INTU) is a US-based financial technology company best known for QuickBooks (small-business accounting), TurboTax (tax preparation) and Credit Karma (consumer financial services). Over recent years Intuit has shifted towards cloud-delivered subscriptions, increasing recurring revenue and customer lifetime value while investing in automation and AI to simplify bookkeeping and tax filing. Strengths include strong brand recognition, solid margins and free cash flow, but the business faces seasonality from tax cycles, competition from other software vendors and regulatory scrutiny on data and lending services. Key metrics to watch are subscription revenue growth, customer additions, churn and margins. This is general educational information only and not personalised investment advice; suitability depends on individual circumstances and value can fall as well as rise.
Why It’s Moving
Intuit Launches Free Credit Karma Tax Amid Volatile Trading and Analyst Upside Targets
- Intuit launched Credit Karma Tax, offering free federal filing and faster refunds to strengthen its position in daily AI-powered financial assistance.
- Consensus analyst price targets suggest a 26.36% upside potential for INTU, supported by an upward trend in earnings estimate revisions.
- Stock performance has been mixed, with a -3.24% decline on October 23 followed by a +2.97% rebound on October 20, reflecting broader market sensitivity.
Intuit Launches Free Credit Karma Tax Amid Volatile Trading and Analyst Upside Targets
- Intuit launched Credit Karma Tax, offering free federal filing and faster refunds to strengthen its position in daily AI-powered financial assistance.
- Consensus analyst price targets suggest a 26.36% upside potential for INTU, supported by an upward trend in earnings estimate revisions.
- Stock performance has been mixed, with a -3.24% decline on October 23 followed by a +2.97% rebound on October 20, reflecting broader market sensitivity.
Sixth Month Growth Performance
When is the next earnings date for INTUIT INC (INTU)?
No confirmed upcoming earnings date has been announced for Intuit as of the current reporting cycle. Based on the company's historical pattern of reporting approximately three months after the previous release, the next report is expected in late November 2026. This anticipated filing will cover the fiscal first quarter results for the period ending October 31, 2026.
Stock Performance Snapshot
Analyst Rating
Analysts suggest buying Intuit's stock with a target price of $548.85, indicating significant growth potential.
Financial Health
Intuit is performing well with strong profits and cash flow, indicating a healthy business.
Dividend
Intuit's dividend yield of 1.35% is relatively low, making it less appealing for dividend-focused investors. If you invested $1000 you would be paid $13.50 a year in dividends (based on the last 12 months).
Why You’ll Want to Watch This Stock
Recurring revenue model
The move to cloud subscriptions gives more predictable revenue and margin stability, though growth can slow and competition remains a factor.
AI and automation focus
Investments in automation aim to simplify accounting and tax tasks, potentially boosting retention — execution and adoption will determine impact.
SMB and consumer reach
Strong coverage of small businesses and consumers via QuickBooks and Credit Karma supports cross-sell opportunities, while economic cycles can affect demand.
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